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Case Code: ECON080
Case Length: 12 Pages 
Period: 2017-2019   
Pub Date: 2020
Teaching Note:Available
Price:Rs.300
Organization : Reliance Jio Infocomm Limited
Industry :Technology & Communications
Countries : India
Themes: Free Market/Monopoly/Industry consolidation
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Reliance Jio: Marching Toward Monopoly

 
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THE RISE OF JIO

 

Owned by India-based conglomerate Reliance Industries Limited (RIL), Jio was a telecommunications company that operated and provided services in all 22 telecom circles of the country. It provided fourth generation (4G) Long-Term Evolution (LTE) services and was the first VoLTE (Voice over LTE) service provider in India. The Jio service was originally introduced in beta for only Reliance employees on December 27, 2015, to mark the 83rd birth anniversary of Reliance Industries founder Dhirubhai Ambani. At this time, India had nine private-sector wireless providers and Jio was the tenth telecom operator in a crowded market. On September 5, 2016, Jio formally launched its services with a plan called ‘Welcome Offer’. About the offer, Jio said,..

 
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